We get it - we're new to the market and you may be wondering where we popped up from.
Learn a little more below... or better yet... Drop us a line, we'd love to chat.

Paul Dobbin
Shopper Strategist

Known widely as Dobbo, Paul initially trained in Whanganui as a graphic designer and his career has evolved by always seeking to answer a single question... why will this work? This led to his own design and marketing business at 23 and into agency life at 33. As a BTL specialist, he rose to Executive Creative Director in a Trans-tasman role before pivoting into planning and strategy. He has been integral to agency transformation and success throughout. His ability to synthesise data and apply insight to creative solutions in terms of structure and purpose is remarkable. Combined with a practical, commercial understanding his FMCG work for both suppliers and retailers, has earned much praise.  Paul has worked extensively with brands across Fonterra, Sanitarium, DB Breweries, Frucor Suntory, Pernod Ricard, Jacob Douwe Egberts (JDE), George Weston Foods, and Foodstuffs NZ, to name just a few.


Beginning in mid-2020 Shopper Expertise and Creative Strategy are available on a project and consulting basis. As an independent service we are not aligned to individual agencies, brands, media or retailers and approach every challenge agnostically, seeking the solution that is right for the client, their most valuable audiences, and their business.

With experience in working alongside suppliers and staff at all levels from c-suite to the coal face we are confident we can add value to your team. Whether its workshops, presentations, war rooms, zoom chats or coffee meetings we'll work with you to find the format that meets your needs. We leave the ego at the door and appreciate working with others who do the same.


In order to effect a change in shopper behaviour it pays to have the right tools at your disposal. Luckily there are some very smart operators out there who have the best in the business. Shopper Lens regularly engages with a number of agencies and specialists in adjacent fields, giving us the expertise on-tap to develop bespoke research and analytics using promotional, display and engagement technologies. Explore the links below or keep an eye on our blog to learn more.

These include:

Insightfull – Shopper insight specialists

Sapien – Behavioural research agency

Hive Marketing Group – Promotional insurance specialists

& Workshops

In development are a series or workshops and training modules to aid in the understanding and implementation of effective Shopper marketing practices in New Zealand and Australia. If you are interested and would like to know more, or would like something tailored to your needs, feel free to get in touch.