Below the line, brand activations, promotional marketing... whatever you call it there is a distinct skill in making promotions that not only move the dial on core sales metrics but also deliver salient engagement, reinforcing your brand credential in the shoppers mind. From account specifics to integrated national campaigns, we've been perfecting this art for over ten years and can help you avoid the pitfalls while crafting promotions you can be proud of. Whether you need a strategic structure or a whole promo concept, we can help.
So you've done the research, and some more research. You've got the U&A, the category deep dive, the consumer profiles, the survey data, even three years of scan data by channel and by category.. but what do you do with it all? How do you know you're asking the right questions or chasing the right answers? We can help make sense of what you have, what you need, what's a distraction and what insights you can act on right now.
Shopper Marketing is a dark art to many. But those who practice it know that, like more recent philosophies such as CX and Design Thinking, the people are the point. Shopper is about understanding, and influencing, purchase behaviour and requires in-depth knowledge of the many (many!) variables that come into play to doing so. So whether you are looking to improve your understanding, chasing the three-way-win, spreading the word or just want to add Shopper expertise to your arsenal, we can help.
REVIEW & REPORT
One big challenge in making work smarter, and more effective, is the ability to look at it objectively. People and organisations get vested in the work and can lose sight of the ultimate goal – changing shopper behaviour. We have a range of internal and external tools that can be applied at all stages of development to keep you on track. So if you're stuck in a feedback look, shooting at shadows or not convinced your work is on point, we can provide the objective second opinion you need to de-risk and focus your efforts.