SMART STRATEGIES FOR
BETTER SHOPPER WORK
Need to match your mechanics with your metrics? Find insights you can action or create promos that pop? From campaign or path-to-purchase planning, to shopper comms and retail relationships. We have the expertise to make your work hum.
Great ideas are awesome! But they don't always fit the task at hand. What's better are the RIGHT ideas. At any stage of the game we can make sure your creative is on point. From sharp briefs to strategic responses or creative critique, hands-on or handing over, let's get you what you need to make your ideas awesome.
Knowing your shoppers is a great start. Tailoring your experience to meet their needs better than anyone else is where the magic lies. We can help with understanding, and more importantly activating, the nuanced shopper decision journey.
Sometimes a strategic sounding board that 'gets' Shopper is all you really need. A little help working out which problem you should be solving, and how exactly you might tackle that. Mining for insights, connecting dots or helping the team get on track, we're always up for a chat.
When consumer choice is spiralling exponentially upward and boundaries between markets, channels and audiences are all but disappearing – Effectively engaging your shopper is critical, and increasingly complex. We like to take a good hard look at the problem and work out what needs to be done, while always keeping our eye on how best to inform and affect shopper behaviour.
However beautiful the strategy, sometimes you have to look at the results. ~ Winston Churchill
Unlock 'best practice'.
We can assist in finding the right levers to move the right shoppers to act in favour of your brand. From mining your research for insights you can really use to strategic planning to ensure your work really works... we can help.
Great work should be smart, not hard. Need help making sense of rambling, overstuffed client briefs? Want your creatives hunting their ideas on fertile ground? Or just need help bringing your crew up to speed?. We are on-call for reverse briefs, workshops, critiques, presentations or contributions... we can help.
When it comes to great shopper experiences. years of working inside a business can create blinkers you don't even know are there. Call us for a fresh, highly strategic set of eyes. When you need to connect the dots from the shelf (or the site) to the c-suite... we can help.
After years of working with manufacturers, retailers, agencies and suppliers we know what makes Shopper work. More importantly we recognise the barriers in bringing it to life. Whether it's designers, directors, or clients needing a hand to 'get' shopper, or to transform the business...we can help.
WHO ARE WE?
The Shopper Lens, in a nutshell, is
Paul Dobbin in consulting form.
As one of New Zealand's leading Shopper Marketing specialists and one of the only independent Shopper strategists in the local market, you'll enjoy the benefits of his unique perspective and expertise applied to your specific challenges.
As a service, this expertise is combined with a network of adjacent specialists and agencies to deliver responsive, effective, and perfectly tailored solutions. An accomplished presenter, strategist, and creative professional with a passion for innovation and insight, Paul thrives on helping you succeed. He's dedicated to helping you grow your brand and your business, and working with others who feel the same.
WHAT PEOPLE SAY
MANYA, INSIGHTS DIRECTOR
Paul has an incredible brain. I’ve had the pleasure of working with him for over 3 years and I still marvel at his ability to unravel really gnarly business challenges then build a smart, creative solution that is also beautifully crafted.
NANCY, BRAND STRATEGIST
The best thing about Dobbo is that he would make sure you were well equipped on the journey so that you had what you needed to form solid outputs. I always appreciated his ability to approach ideas from a different perspective. It's this thinking that cultivates fresh thinking.
MARK, RESEARCH DIRECTOR
I have always valued Paul's inputs, not only cos he gets Shopper, but because he gets so much more and sees it within the wider context of all these other amazing ideas and reference points.
Strategic strength comes from quickly understanding complex challenges and crafting strategies that plot a course to desired result – for this reason we don't fit well in boxes. So fire us a curly one, a handful of nuggets, or a hazy head-scratcher and let us help you find the right way forward.
firstname.lastname@example.org +64 27 584 1141